Strategic marketing / (Record no. 25541)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00929cam a22002654a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181210011204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020109s2003 mauab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072466650 (student : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071151613 (international : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhBPA |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | CRS 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 72986 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens and Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 843 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 72987 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Amirul Islam |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making. |
| 9 (RLIN) | 72988 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 72989 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 72990 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel. |
| 9 (RLIN) | 68967 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Bangladesh Public Administration Training Centre Library | Bangladesh Public Administration Training Centre Library | General Stacks | 04/14/2018 | 658.802 CRS 2003 | 94895 | 04/14/2018 | 04/14/2018 | Books | Amirul | ||||
| Dewey Decimal Classification | Bangladesh Public Administration Training Centre Library | Bangladesh Public Administration Training Centre Library | General Stacks | 05/25/2018 | 658.802 CRS 2003 | 89274 | 05/25/2018 | 05/25/2018 | Books | Amirul |