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Strategic marketing / David W. Cravens and Nigel F. Piercy.

By: Cravens, David WContributor(s): Piercy, NigelMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003. Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books Bangladesh Public Administration Training Centre Library
General Stacks
658.802 CRS 2003 (Browse shelf(Opens below)) Available Amirul 89274
Books Books Bangladesh Public Administration Training Centre Library
General Stacks
658.802 CRS 2003 (Browse shelf(Opens below)) Available Amirul 94895

Includes bibliographical references and indexes.

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