Managerial marketing, perspectives and viewpoints : a source book / William Lazer and Eugene J. Kelley.
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TextPublication details: Homewood, Ill.: R. D. Irwin, 1962. Edition: 1st indian edDescription: 717 p. : illus. 24 cmSubject(s): Marketing -- ManagementDDC classification: 658.8
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Bangladesh Public Administration Training Centre Library General Stacks | 658.8 KEM 1972 (Browse shelf(Opens below)) | Available | Amirul | 54549 |
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| 658.8 HOB 1995 বাংলাদেশে বিপণন পদ্ধতি ও সমস্যা / | 658.8 INC 1984 Creating a market. | 658.8 KAS 1972 Society and marketing : | 658.8 KEM 1972 Managerial marketing, perspectives and viewpoints : | 658.8 KIQ 1967 Quantitative analysis for marketing management / | 658.8 KOM 2003 Marketing insights from A to Z : | 658.8 KOP 1999 Marketing on marketing : how to create, win and dominate markets |
Authors' names in reverse order in earlier edition.
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