Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
Material type: TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000. Edition: 4th edDescription: xviii, 578 p. : ill. ; 25 cmISBN: 0750641169Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Books | Bangladesh Public Administration Training Centre Library General Stacks | 658.802 MCM 2000 (Browse shelf(Opens below)) | Available | Amirul | 87166 |
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658.802 CRS 2003 Strategic marketing / | 658.802 FIM 1967 Marketing systems : | 658.802 JOT 1997 Total quality in marketing / | 658.802 MCM 2000 Marketing plans : | 658.802 MOM 1994 Management skills in marketing / | 658.802 POL 1987 Print The leading edge : | 658.80202 STH 1963 Handbook of international marketing : |
Includes index.
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