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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
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TextPublication details: Homewood, Ill. : R. D. Irwin, 1979. Edition: 4th edDescription: xiv, 755 p., [2] leaves of plates : ill. ; 25 cmISBN: 0256021562Subject(s): Marketing | Advertising | Marketing -- ManagementDDC classification: 659
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Bangladesh Public Administration Training Centre Library General Stacks | 659 ENP 1979 (Browse shelf(Opens below)) | Available | Amirul | 49413 |
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| 658.97 SCC 1965 Cases in manufacturing management | 6583125 BAM 1997 Making management still more effective | 658,46 STU 1978 Studies in the management sciences : ed. by J.S. Aronofsky, A.G. Rao, M.F. Shakun. | 659 ENP 1979 Promotional strategy : | 659 SAC 1995 The challenge of public relations / | 659.1 ADM 1977 Media planning / | 659.1 ADV 1999 The advertising business : |
Includes bibliographical references and index.
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