Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.
Material type:
TextSeries: The History of advertisingPublication details: New York : McGraw-Hill book company, c1963. Description: xi, 399 p. : ill. ; 23 cmSubject(s): Advertising -- Research | Advertising media planningDDC classification: 659.1
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Bangladesh Public Administration Training Centre Library General Stacks | 659.1 LUM 1963 (Browse shelf(Opens below)) | Available | Amirul | 23779 |
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| 659.1 HAT 1968 Technical and industrial publicity / | 659.1 LOA 1986 The advertising and promotion challenge : | 659.1 LUA 1950 Advertising psychology and research / | 659.1 LUM 1963 Measuring advertising effectiveness / | 659.1 MAM 1957 Motivation in advertising: | 659.1 MCA 1956 Advertising as a service to society : | 659.1 MEI 1963 Industrial advertising: |
Includes bibliographical references and index.
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