Advertising psychology and research / by D.B. Lucas and S.H. Britt.
Material type:
TextPublication details: New York : McGraw-Hill, 1950. Description: xi, 765 p. : ill. ; 24 cmSubject(s): AdvertisingDDC classification: 659.1
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Bangladesh Public Administration Training Centre Library General Stacks | 659.1 LUA 1950 (Browse shelf(Opens below)) | Available | Amirul | 25112 |
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| 659.1 GIA 1954 Advertising and psychology / | 659.1 HAT 1968 Technical and industrial publicity / | 659.1 LOA 1986 The advertising and promotion challenge : | 659.1 LUA 1950 Advertising psychology and research / | 659.1 LUM 1963 Measuring advertising effectiveness / | 659.1 MAM 1957 Motivation in advertising: | 659.1 MCA 1956 Advertising as a service to society : |
Includes bibliographies.
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