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Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally.
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TextPublication details: Toronto ; New York : Methuen, c1986. Description: 327 p. : ill. ; 23 cmISBN: 0416012019 (pbk.)Subject(s): Advertising -- Social aspectsDDC classification: 659.1042
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Bangladesh Public Administration Training Centre Library General Stacks | 659.1042 LES 1986 (Browse shelf(Opens below)) | Available | Amirul | 42208 |
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| 659.1 WRS 1963 Speaking of advertising / | 659.1 YEP 1961 Planning and creating better direct mail / | 659.1 ZAA 1965 Advertising techniques and management / | 659.1042 LES 1986 Social communication in advertising : | 659.11 FLM 1967 Modern institutional advertising : | 659.111 BOM 1969 Manual of public relations / | 659.1125 BAE 1965 Experimentation in marketing / |
Includes index.
Bibliography: p. 313-319.
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