Knowledge-based marketing : the 21st century competitive edge / Ian Chaston.
Material type: TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004. Description: xi, 274 p. : ill. ; 24 cmISBN: 1412900034 (pbk.); 1412900026Subject(s): Marketing | Marketing -- Management | Knowledge managementDDC classification: 658.8Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Books | Bangladesh Public Administration Training Centre Library General Reading Room | 658.8 CHK 2004 (Browse shelf(Opens below)) | Available | Al Amin | 95679 |
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658.785 EAM 1984 Movement, Strong & Sales / | 658.787 MAH 1984 How to really manage inventories / | 658.788 HAC 2021 ক্যারিয়ার ম্যানেজমেন্ট । | 658.8 CHK 2004 Knowledge-based marketing : | 658.8 EMB 1985 Business research methods / | 658.8 HAM 2021 মস্তিষ্কের মালিকানা : মাইন্ড.মার্কেটিং.মোটিভেশন । | 658.8 HAN 2000 Handbook of services marketing & management / |
Includes bibliographical references (p. 254-267) and index.
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