Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors.
Material type: TextPublication details: Thousand Oaks : Sage Publications, c2000. Description: ix, 521 p. : ill. ; 27 cmISBN: 0761916113 (acidfree paper); 0761916121 (pbk. : acidfree paper)Other title: Handbook of services marketing and managementSubject(s): Service industries -- Marketing | Service industries -- Management | Customer services -- Marketing | Customer services -- ManagementDDC classification: 658.8Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Books | Bangladesh Public Administration Training Centre Library General Reading Room | 658.8 HAN 2000 (Browse shelf(Opens below)) | Available | Al Amin | 87537 |
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658.8 CHK 2004 Knowledge-based marketing : | 658.8 EMB 1985 Business research methods / | 658.8 HAM 2021 মস্তিষ্কের মালিকানা : মাইন্ড.মার্কেটিং.মোটিভেশন । | 658.8 HAN 2000 Handbook of services marketing & management / | 658.8 HAN 2000 Handbook of relationship marketing / | 658.8 LYP 1986 Purchasing / Author(s) | 658.8 MAR 1997 Marketing in today economy. / |
Includes bibliographical references and indexes.
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