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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.
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TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2003. Description: xviii, 206 p. ; 24 cmISBN: 0471268674 (alk. paper)Subject(s): MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents
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Bangladesh Public Administration Training Centre Library General Stacks | 658.8 KOM 2003 (Browse shelf(Opens below)) | Available | mizan | 93692 |
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| 658.8 KAS 1972 Society and marketing : | 658.8 KEM 1972 Managerial marketing, perspectives and viewpoints : | 658.8 KIQ 1967 Quantitative analysis for marketing management / | 658.8 KOM 2003 Marketing insights from A to Z : | 658.8 KOP 1999 Marketing on marketing : how to create, win and dominate markets | 658.8 KOP 2004 Principles of marketing / | 658.8 KUP 1976 Professional selling / |
Published simultaneously in Canada.
Includes bibliographical references (p. 189-193) and index.
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