Relationship marketing : strategy and implementation / Helen Peck ... [et al.].
Material type:
TextSeries: [CIM professional]Publication details: Oxford ; Boston : Butterworth Heinemann, 1999. Description: xiv, 509 p. : ill. ; 24 cmISBN: 0750636262Subject(s): Relationship marketingDDC classification: 658.8
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Bangladesh Public Administration Training Centre Library General Reading Room | 658.8 REL 1999 (Browse shelf(Opens below)) | Available | mizan | 87262 |
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| 658.8 HAN 2000 Handbook of relationship marketing / | 658.8 LYP 1986 Purchasing / Author(s) | 658.8 MAR 1997 Marketing in today economy. / | 658.8 REL 1999 Relationship marketing : | 658.8 TAQ 1993 Consultancy on Strategic Information Planning. / | 658.8 UZS 2020 Startup kingdom : Learning to thrive in the world of startups / | 658.8 WOF 2001 Fostering competition in China's power markets / |
"Published in association with the Chartered Institute of Marketing."
Series statement on jacket.
Includes bibliographical references and index.
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