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The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.

Contributor(s): Jones, John PhilipMaterial type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c1999. Description: 548 p. : ill. (some col.) ; 24 cmISBN: 076191238X (acidfree paper); 0761912398 (pbk. : acidfree paper)Subject(s): Advertising -- United States | AdvertisingDDC classification: 659.1 LOC classification: HF5813.U6 | A635 1999
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