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The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
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TextPublication details: Thousand Oaks, Calif. : Sage Publications, c1999. Description: 548 p. : ill. (some col.) ; 24 cmISBN: 076191238X (acidfree paper); 0761912398 (pbk. : acidfree paper)Subject(s): Advertising -- United States | AdvertisingDDC classification: 659.1 LOC classification: HF5813.U6 | A635 1999
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Bangladesh Public Administration Training Centre Library General Stacks | 659.1 ADV 1999 (Browse shelf(Opens below)) | Available | Amirul | 104396 | |
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Books
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Chattogram RPATC Library General Stacks | 659.1 ADV 1999 (Browse shelf(Opens below)) | Available | CH13339 |
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| 659 ENP 1979 Promotional strategy : | 659 SAC 1995 The challenge of public relations / | 659.1 ADM 1977 Media planning / | 659.1 ADV 1999 The advertising business : | 659.1 BAA 1955 Advertising agency operations and management / | 659.1 BEE 1996 Entrepreneur magazine : | 659.1 BOA 1964 Cases in advertising management / |
Includes bibliographical references and indexes.
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