Basic marketing : a managerial approach / E. Jerome McCarthy.

By: McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextPublication details: Homewood, Ill. : R. D. Irwin, 1975. Edition: 5th edDescription: xvi, 694 p. : ill. ; 25 cmISBN: 0256015678Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M3 1975

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Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Bangladesh Public Administration Training Centre Library General Stacks	658.8 MCB 1975 (Browse shelf(Opens below))	Available	mizan		99860

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Previous	658.8 LIT 1986 Training salesmen on the job /	658.8 MAN 1999 A manual for culturally-adapted social marketing :	658.8 MAP 1975 Principles of marketing :	658.8 MCB 1975 Basic marketing :	658.8 MCB 1984 Basic marketing :	658.8 MCE 1991 Essentials of marketing /	658.8 MIB 1998 Business by referral :	Next

Includes bibliographical references and index.

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