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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome | Perreault, William D.

Series: Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Bangladesh Public Administration Training Centre Library (1)Call number: 658.8 MCB 1984.

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Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, c1991Availability: Items available for loan: Bangladesh Public Administration Training Centre Library (1)Call number: 658.8 MCE 1991. Chattogram RPATC Library (1)Call number: 658.8 MCE 1991.

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