Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.
Material type: TextSeries: The History of advertisingPublication details: New York : McGraw-Hill book company, c1963. Description: xi, 399 p. : ill. ; 23 cmSubject(s): Advertising -- Research | Advertising media planningDDC classification: 659.1Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Books | Bangladesh Public Administration Training Centre Library General Stacks | 659.1 LUM 1963 (Browse shelf(Opens below)) | Available | Amirul | 23779 |
Includes bibliographical references and index.
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