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Strategic marketing / David W. Cravens and Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003. Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Bangladesh Public Administration Training Centre Library General Stacks | 658.802 CRS 2003 (Browse shelf(Opens below)) | Available | Amirul | 89274 | |
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Books
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Bangladesh Public Administration Training Centre Library General Stacks | 658.802 CRS 2003 (Browse shelf(Opens below)) | Available | Amirul | 94895 |
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| 658.802 BUM 1966 Marketing management in action / | 658.802 CRM 1965 Marketing communications / | 658.802 CRS 2003 Strategic marketing / | 658.802 CRS 2003 Strategic marketing / | 658.802 FIM 1967 Marketing systems : | 658.802 JOT 1997 Total quality in marketing / | 658.802 MCM 2000 Marketing plans : |
Includes bibliographical references and indexes.
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