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Why people buy / John O'Shaughnessy.
Material type:
TextPublication details: New York : Oxford University Press, 1987. Description: vi, 195 p. : ill. ; 25 cmISBN: 0195040864 (alk. paper); 0195040872 (pbk. : alk. paper)Subject(s): Consumer behavior | Motivation research (Marketing) | PurchasingDDC classification: 658.8342
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Bangladesh Public Administration Training Centre Library General Stacks | 658.8342 OSW 1987 (Browse shelf(Opens below)) | Available | Amirul | 52482 |
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| 658.8342 JAC 1983 Consumer choice in the Third World : | 658.8342 JAC 1983 Consumer choice in the Third World : | 658.8342 LAC 1982 Consumers in transition : | 658.8342 OSW 1987 Why people buy / | 658.8342 TYC 2004 Consumer Bihaviour / | 658.8343 HAC 2010 Consumer behavior : | 658.83942 FUC 1966 Competition for consumers : |
Includes index.
Bibliography: p. 185-189.
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