Planning and creating better direct mail / John D. Yeck and John T. Maguire.
Material type:
TextSeries: McGraw-Hill series in marketing & advertisingPublication details: New York : McGraw-Hill, 1961. Description: 387 p. ; 24 cmSubject(s): Advertising, Direct-mailDDC classification: 659.1
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Bangladesh Public Administration Training Centre Library General Stacks | 659.1 YEP 1961 (Browse shelf(Opens below)) | Available | Amirul | 25488 |
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| 659.1 WRA 1966 Advertising / | 659.1 WRA 1982 Advertising / | 659.1 WRS 1963 Speaking of advertising / | 659.1 YEP 1961 Planning and creating better direct mail / | 659.1 ZAA 1965 Advertising techniques and management / | 659.1042 LES 1986 Social communication in advertising : | 659.11 FLM 1967 Modern institutional advertising : |
Includes bibliography.
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