The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.
Material type: TextSeries: Wharton executive libraryPublication details: New York : Oxford University Press, 1986. Description: xiii, 188 p. : ill. ; 22 cmISBN: 0195037022 (alk. paper)Subject(s): Advertising | Sales promotionDDC classification: 659.1Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Books | Bangladesh Public Administration Training Centre Library General Stacks | 659.1 LOA 1986 (Browse shelf(Opens below)) | Available | Amirul | 51287 |
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659.1 FOT 1940 The technique of advertising : | 659.1 GIA 1954 Advertising and psychology / | 659.1 HAT 1968 Technical and industrial publicity / | 659.1 LOA 1986 The advertising and promotion challenge : | 659.1 LUA 1950 Advertising psychology and research / | 659.1 LUM 1963 Measuring advertising effectiveness / | 659.1 MAM 1957 Motivation in advertising: |
Includes bibliographies and index.
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