Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr.
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1983. Description: xix, 648 p. : ill. ; 24 cmISBN: 0256029369Subject(s): Marketing -- Case studiesDDC classification: 658.8Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Books | Bangladesh Public Administration Training Centre Library General Stacks | 658.8 CRS 1983 (Browse shelf(Opens below)) | Available | Al Amin | 53384 |
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658.8 BUM 1994 Modern marketing strategy / | 658.8 CAI 1975 International marketing / | 658.8 CHS 1994 Satisfying internal customers first : | 658.8 CRS 1983 Strategic marketing cases and applications / | 658.8 DAM 1976 Marketing management : | 658.8 DUM 1972 Marketing: | 658.8 EMB 1985 Business research methods / |
Includes bibliographical references.
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